Tips for authors: How to set up a book tour

Thanks to the release of a new edition of Forgetting English this spring, I’ve spent many weeks this year traveling to venues on both coasts and through the Midwest promoting the book. Among the best things I’ve learned, not only from this tour but from the events I did when the book was first released in …

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Tips for authors: How to create a book trailer

Creating a book trailer is a tough decision for an author — it’s a project that demands a lot of time, energy, sometimes money, and may or may not help sell books. I debated whether or not to make a trailer for Forgetting English when the book first came out in 2009. Even as a …

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Happy Halloween – and welcome to the party!

Today we are thrilled to be celebrating the official book launch of Out of Breath, and to celebrate we’re hosting a day-long, virtual Halloween bash right here, on this blog. The nice thing about an online party is that it begins when you show up, and it goes all day — and all evening. To …

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Tips for authors: How to do a “virtual book tour”

With Out of Breath‘s virtual book launch party taking place on Monday (you’re invited!), I wanted to offer a few tips for all authors on how to create a virtual book tour. So, what is a “virtual book tour”? It’s simply another way to get out there and do what authors do — talk about …

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Blogging tips for authors

The first bit of advice most writers get about book promotion is usually: “Write a blog.” And it’s great advice. Yet writers often think, “Wait…I’ve just spent six years on this novel, and now I have to write more?” Well, yes. Of course, some published writers are published solely because of their blogs (there are …

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