With traditional media cutting book editors and reviewers, “book bloggers” are becoming a popular and often very successful way for books to get noticed. While not all book bloggers are professional critics, they are all passionate readers, and if they have a good following on their blog (as well as social media), a good review could lead to great word of mouth for your book.
Because not all book bloggers read every type of book, be sure to look at their review policies before contacting them. And there are dozens and dozens of other book review bloggers out there, so while this list offers a start, it is far from comprehensive.
Also note that while most publishers reserve the majority of ARCs for major media, they do occasionally send out ARCs to book bloggers – so check with your publisher before contacting book bloggers to ensure that there’s no overlap.
A few tips for contacting book bloggers:
- Always check out their reviews to make sure your book is a good fit
- Make sure the blogger has an audience—look for a large number of followers (in the hundreds, at least); look for comments that show that the blog has an active community of readers; check its Facebook page and Twitter feed to make sure it has a good number of followers
- If the blogger does giveaways, this is a good way to get more potential readers interested; you may be able to ask the blogger to donate his/her review copy, or you may need to send two books (consider giving away e-books as well)
- If the blog features author articles or interviews, offer to do a guest post or a Q&A; this will give you excellent additional exposure
- Always remember to offer a bio, an author photo, and a book cover image
- Try to coordinate posts/reviews with events you’ll be doing, for additional exposure
- Go beyond book-review blogs to blogs on topics that relate to your book (for example, if your book involves travel, find a travel blog and pitch a guest post; the blogger may also be happy to review the book if it’s a place he/she has visited)
- When the review/article/interview appears, share it far and wide, in emails to friends and family as well as social media—word of mouth is the single best way to find new readers!