16 million reasons to get your book on the Kindle this year

If you’re an author and your book is not on the Kindle, this is a good year to get it there.

Kindle guru Steve Windwalker cites a market analyst who predicts that 16 million Kindles will be sold this year. If you also count the Kindles that have been sold prior to this year, you’re looking at more than 20 million Kindle owners by December.

Kindle owners tend to be voracious readers. According to the same analyst, there will be 314 million Kindle eBooks sold by the end of this year. This translate to an average of 15 eBook sales per Kindle.

I’m not predicting the death of print books. Not at all. But I do believe that Kindle owners are predisposed to buy books in digital format — and not just because the books are less expensive. Kindle owners enjoy the fact that they can share digital notes from the eBooks they purchase and that they can lend digital copies to friends around the world. These are experiences unique to the Kindle, a reason why there is a group of  Kindle owners who will not purchase a book if it’s not available in Kindle format. They’ll simply wait, or move on to another book.

If you’ve been waiting for a good time to work on getting your book on the Kindle, now is the time.